BuzzFeed is making a significant change that is organizational cleaves its journalistic efforts from the entertainment-focused content, creator Jonah Peretti announced in a memo to staffers Tuesday.

Citing a want to “simplify our organizational framework” and “allow us to use more entrepreneurially,” Peretti announced that the social-first news business will formally divide BuzzFeed Information, the division that is reporting by Editor-in-Chief Ben Smith, from a brand new unit called BuzzFeed Entertainment Group.

Here’s Peretti’s rationale for the reorganization, explained in a memo to staff provided to Poynter by BuzzFeed:

Having just one “video division” in 2016 makes about the maximum amount of sense as having a “mobile department”. Continue reading BuzzFeed undergoes reorganization that is company-wide isolating activity from news →