Dangerous Liaisons: is everybody doing it online?

Dangerous Liaisons: is everybody doing it online?

Main Findings

  • Up to one-in-three individuals are dating online
  • Individuals look to online dating sites for many different reasons – 48% do so for enjoyable, though some search for more meaningful relationships and one-in-ten are merely in search of intercourse (13%)
  • People share information with other people too effortlessly when they’re dating online, with one fourth (25%) admitting they share their full title publicly on their dating profile. One-in-ten have actually shared their house target, therefore the number that is same provided nude pictures of on their own in this way, exposing them to risk
  • Despite the fact that lying the most hated aspects of online dating sites, 57% of online daters lie to one another, faking a selection of characteristics such as for example their names, marital status, location and look
  • Individuals are worried for his or her security if they date online, with some for the primary issues involving concerns about IT security – for example, 63% are worried in regards to the unit they normally use for online dating sites becoming contaminated and 61% are worried about their information being stolen or released through the dating app or solution itself
  • These issues are well-founded – 55% have observed some type of risk or issue while dating online. And, people who utilize online dating sites are two times as prone to experience an IT security event than individuals that don’t (41% vs 20%), mainly due to their increased degree of online task as a whole
  • Protection can be a presssing problem for folks that indulge in online dating sites. Simply 27% of on line daters utilize a protection means to fix protect their unit and 16% do almost nothing to guard on their own as they see no risk


Digital technology, specially smart products, have actually transformed numerous facets of our culture, including just how individuals meet each other and establish relationships – intimate or else.

Attitudes towards dating apps and solutions have become progressively more good in the past few years. Testament for this reality, whenever Pew analysis Centre first questioned People in america about internet dating in 2005, simply 44% stated the game is an excellent method to fulfill individuals, together with bulk thought it had been a bad alternative to striking up relationships into the world that is‘real. However the method we communicate, meet and express our love changed significantly ever since then, and when Pew analysis Centre repeated the research a decade later on, the quantity that considered internet dating to be a way that is good of individuals had grown to 59%.

The way we conduct our relationships is changing, also it’s clear that technology has an integral part to relax and play in this modification. Folks are no longer only looking at their products to function, shop, and play, but to handle their lives that are personal relationships too.

Online dating sites has become much more popular. However with issues rife following incidents for instance the infamous Ashley Madison breach, along with the procedure inherently needing users to generally share private information, it is crucial to take into account the possibility potential risks included. Are online daters giving out an excessive amount of about by themselves? Will they be, through online dating sites, exposing on their own and their devices to people that are malicious or indeed malware – all too effortlessly?

To know this issue better also to assist users protect on their own when they’re dating online, Kaspersky Lab has undertaken a scholarly research into people’s online dating sites habits. The after report summarises our findings.


An paid survey conducted by research company B2B International and Kaspersky Lab in August 2017 assessed the attitudes of 21,081 users aged over 16 yrs old from 32 nations.

This report describes the reactions of 6,458 internet dating users from 30 of this countries surveyed (responses from participants in Asia while the serbian women dating sites UAE have now been excluded) regarding their online task, including the kinds of devices they normally use, the type of information they share, and any concerns they might have about online dating apps and solutions.

Information ended up being weighted become globally representative and consistent, separate similarly between women and men, and never all of the total outcomes through the research happen one of them report. To request further information please contact Kaspersky Lab at prhq@kaspersky.com.

Shop around. Some body towards you is dating online

Internet dating provides users with all the place that is ideal meet somebody that has comparable loves, dislikes and character faculties in their mind. It improves the likelihood of a individual really liking the person they’re going to fulfill on a night out together (since they can look for people that satisfy certain criteria), and, if you were to think the internet dating services by themselves, a growing number of individuals may also be now finding lasting and significant relationships online. Considering all this, perhaps it is no surprise our research discovered that as much as 32% of internet surfers are dating online.

Therefore, if one-in-three individuals on the market are carrying it out, that is the conventional dater that is online?

Although such a lot of individuals are dating online, our research has discovered that if you choose to get involved, you may be almost certainly to be in the organization of users that meet with the after criteria.

Individuals that date online are most apt to be:

  • 33.8 yrs old an average of
  • Performing full-time (63%)
  • Somewhat prone to be male than female (39% of men date online vs 25% of females)
  • Device-savvy – they’ve around 5 devices that are mobile towards the usual 3 per home
  • These are generally almost certainly to the office as medium-level supervisors (20%) or be highly qualified professionals such as for example systematic employees, instructors and designers (19%)

Lots of people which can be in the on the web scene that is dating young, since the 33.8 typical age implies, with 43% of 25-34 12 months olds using internet dating services. This tech-savvy age bracket is most most likely embracing internet dating in an effort to satisfy interesting brand brand new individuals while balancing busy expert everyday lives.

Meanwhile, people that course on their own because the mind of a business or business owners compensate an interestingly big one-in-ten (11%) for the on the web population that is dating. Interestingly, we also unearthed that 31% of men and women which are married or coping with a partner are utilising internet dating.

On the web daters are usually to see dating apps and solutions from Windows PCs and Android os smart phones than other sort of unit. And, 51% of online daters acknowledge to making use of a tool they may be putting confidential corporate data at risk by doing so that they use for work to carry out their online dating activities, despite the fact.

A relationship that is pocket-sized?

Why are these social individuals going online to begin up relationships with other people? Definitely, internet dating provides all of the capability of which makes it easy and quick to satisfy individuals. Plus, it is an activity that is available across multiple products, all the time of and night day.

Our study asked individuals why they move to online dating and while half (48%) stated they mostly utilize internet dating for enjoyable, other reasons had been additionally obvious, with a few saying these are typically shopping for more significant relationships, and around one-in-ten merely looking intercourse (13%).

These findings declare that there was nevertheless a diploma of cynicism round the success of online dating sites, with individuals being two times as prone to look for ‘fun’ online, than love (somebody). Nevertheless, with so many individuals turning to internet dating for such a number of reasons, it is clear that the experience generally is permitting individuals to carry their relationships around together with them anywhere each goes.

Sex differences also enter into play. For example, guys are much more likely than ladies to utilize dating that is online intercourse (18% vs 5%), whereas women and men are just as apt to be to locate brand brand new friends.

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